The “Brand”

The Ferris Company brand is a cursive F, with a C creating the center bar of the F. The F is for Ferris and connects to the outside circle on its three points to symbolize the connection/strong bond between us as mother and daughter. The three points also symbolize the Trinity (like that of the Celtic knot). The C is shaped as a horseshoe to symbolize our connection and desire to live a more Western Lifestyle. Some say it is unlucky to have your horseshoe pointed in any direction other than up, because your luck may spill out; we have chosen to place our horseshoe on its side because we want to pour out our luck to others.